Digital Marketing Basics
It’s easy to get overwhelmed when you start talking about digital marketing. With so many different tools, tactics, and strategies, […]
Marketing Strategy
April 2016
Marketing Strategy
3 Marketing Pricing Strategies
Businesses sell stuff. That’s business 101. Whether it’s a product or service, something is provided to the consumer in exchange
Customer Relationships
The Great Underpromise Overdeliver Hoax
A well known rule in business is to underpromise and overdeliver. But this is terrible advice. And yet it’s still
