Why “Stacking” In Marketing Is Critical To Making More Sales

The secret to business and marketing success or failure can be found in not just one, but three equally important elements: Strategy, Sequence, and Stacking.

How To Sell Anything To Anyone ...With The 3 P's Method

Our brains need to use a number of different mental shortcuts to help to ease the cognitive load of making decisions. Motivation, persuasion, influence, and their evil cousins of propaganda, manipulation, and coercion all play on these mental shortcuts in order to get someone to think, feel, or act in a certain way. 

Brand Awareness Marketing VS Direct Response Marketing

Most marketing strategies tend to fall into one of two very different camps: One of which is brand awareness marketing, and the other one is direct response marketing.

Facebook Video Ads: 4-Part Framework To Write, Script & Create

Let me show you how to create effective, high-converting and sales generating ads using my proven 4-part Facebook video ad framework.

How To Get More Clients For Your Service Based Business

While eveyrthing around us has changed (i.e. technology, globalization, social factors), the way our clients make buying decisions today, hasn’t changed that much in tens of thousands of years. When faced with specific triggers or inputs or situations, we all tend to react pretty predictably.

When All Is Said And Done, More Is Said Than Done

There's a common thread between businesses that grow, thrive, and impact tens, hundreds, thousands, even millions. And that common thread is a propensity for action.