Since the early days of marketing it's been a well known fact that babies sell stuff.
Not literally (except for businesses with questionable child-labor practices)
...but in the sense that images of babies (or even images of adults with baby like facial characteristics) tend to grab and hold people's attention.
This is why images of babies have been used for decades to sell everything from car tires (i.e. Michelin) to bottled water (i.e. Evian)...