The Marketing Blog

The Marketing Blog

If you give a mouse a cookie

When I was a kid my mom used to read me and my brother a book called "If You Give A Mouse A Cookie".

Maybe you've heard of it before?

If not, let me assure you... It's a gripping page turner!

Here's the plot copy and pasted from Wikipedia that will bring you up to speed in about 30 seconds:

"A boy gives a cookie to a mouse. The mouse asks for a glass of milk. He then requests a straw (to drink the milk), a mirror (to avoid a...
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Why tacticians get spanked by strategists

I had a buddy in junior high named Chris Burns who convinced me that joining the chess club was a good idea when I was around 12 years old. 

(This was the same friend who convinced me to join the track team and that worked out well back then so I decided to go along with the chess thing).

I'm not sure how he persuaded me (clearly a master marketer) but I didn't last long. 2 weeks tops.

Because it was spring outside and growing up...

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