Don’t try to sell a vitamin. Sell a painkiller.

I went mountain biking the other day for the first time in a long time.

REAL mountain biking.

Like on a real mountain.

With rocks, cliffs, bears, cougars, sketchy descents, and amazing views! (Here’s one of the trails. This isn’t my video, but it’s still cool: https://youtu.be/_xCPQ4-C1Fo)

I grew up mountain biking in these mountains but after a lengthy hiatus, well… it’s safe to say I was in a fair bit of pain the day after.

So what did I do?

Well aside from stretching, refuelling my body with gallons of water (and some tacos) and taking a hot shower to wash away the dirt, mud, sweat, and pain…

I also reached for some Tylenol.

Because this was NOT the time for preventative therapy (aka “vitamins”) like:

  • Proper training (pfffttt… it’s like riding a bike right?)
  • Proper hydration (I should have packed more water, it was HOT up there)
  • Studying the route (New trails had been built since my last time up there and I got lost… twice…)

Nope.

The time for prep had come and gone. Now was the time for damage control.

I had a pain. And wanted something to stop the pain.

At that moment it would be a lot easier to sell me Tylenol, than a hydration kit, a map, and some common sense…

And yet that’s what’s being sold all the time!

Vitamins.

Solutions to problems that don’t yet exist…

That’s a tough sale!

Much easier to sell the painkiller once the damage is done. Because no matter what business, market, or industry you’re in…

Your customers most DEFINITELY have a pain that they would love for you to take away.

# Takeaway Point

Find your customers “bleeding neck” and fix it now.

About the Author

Hi, I’m Adam Erhart Marketing Strategist

What this means is that it’s my job to figure out the exact mental triggers, messages, and psychological “buttons” to push in your market that will allow you to become irresistible to your clients and customers. When you do this you get to: 1) Attract more (and better) clients and customers, 2) Make more sales and increase your revenue (without feeling “salesy“), 3) And grow your business… without needing to become a workaholic or dying of stress in the process.

The One Page Marketing Cheatsheet

Before tactics and tools can work, the single most important thing is to get your business's overall marketing strategy right.

This one page marketing cheatsheet will help.

Download Now >>
Scroll to Top