Marketing Tools & Resources
Tools Of The Trade
Over the years I’ve tried, battle-tested, and put to use dozens and dozens of tools, software, and different kinds of technology.
This list contains my favorites, and those resources I’ve found most helpful in building my own, and my clients businesses.
You do NOT need them all. (The only mandatory tool is an email service provider and possibly a website or landing page service).
So start small. And add on from there.
Email and Websites
Social Media
There are few words to describe how cool and powerful MeetEdgar truly is. If you're looking for a better way to manage your social media... check it out now.
Course Platform
Kajabi is my main platform that holds all my courses, trainings, programs, and even my main website (this one here). It's a POWERHOUSE that I couldn't live without.
Website Hosting
I use WPEngine for all of my WordPress based websites. All of them. Yes, it's a little more expensive but the speed and safety are unmatched.
Domain Names
Fast, easy, and with the most competitive prices I've seen, Namecheap is my go-to when I want to register a new domain name for a business or project.
Email Marketing
ConvertKit is one of the easiest, and yet most adaptible email marketing platforms out there. If you're just getting started with email marketing skip mailchimp and aweber and start here.
Marketing and Business
Email Marketing Tool
Warmy.io helps make sure that your marketing emails end up where they should, your audience's inbox.
SEO Checklist
step-by-step guide to every important SEO action you need to take to optimize your website and get more organic traffic. Use coupon code "ADAMERHART" to get 25% off.
Audio Transcription
Turn your video and audio files into text for use as a blog, social media post, or just to review later. I use Rev every day. Amazing and accurate.
Trademark Registration
Have a name or logo you want to protect? You could try to DIY the legal process or... you could just Trademark Angel. Easy. And nice people too.
YouTube Marketing
If you have a YouTube channel then TubeBuddy is mandatory. From keyword research to split testing titles and thumbnails it will help you grow your channel.
Search Engine Optimization
SEO is complicated. SERanking helps make it just a little bit easier to track your rankings, keywords, and do research to help you rise to the top of the search engines.
Direct Mail
Yes. You read that right. Direct Mail! OI use this to send postcards, notecards, and letters to my clients and students automatically. It's a nice touch that everyone appreciates.
Video Testimonials
VideoAsk is the fastest and most effective way I know to get high-quality video testimonials from your clients and customers. I use it every day.
Deadline Timer
Ethical scarcity. That's what Deadline Funnel is all about. Create REAL deadlines with actual consequences that can't be beat simply by refreshing a page or changing computers.
Design
Software
I design my YouTube thumbnails with Photoshop. My editor uses Adobe Premiere for our YouTube videos. And our designer uses Adobe Illustrator for graphics.
Social Media Videos
Turn your videos into social media assets by adding titles, captions, and music quickly and easily. I use ClipScribe almost every single day.
Royalty Free Images
Thousands of royalty free images and videos to use for whatever you're working on. Just type in your keyword and brace yourself for options.
Music and Sound Effects
Heard a tune you liked in one of my videos or on my YouTube channel? The odds are good that it came from Epidemic Sound.
Pretty Much… Everything.
I use Envato Elements every single day. They have stock video, images, graphic templates, slide decks, music, logos, literally everything.
Social Media Graphics
There's not much Canva can't do. From social media graphics to templates and backgrounds and headers and so much more.
Other
Yellow Legal Pads
Simple. Basic. Cheap. Yellow legal pads for writing and notes. I buy these in bulk and they help me get ideas out of my head quickly. These are another staple in my office.
Laptop. iPad. Phone.
I use an iMac Pro for my desktop computer. A macbook pro for a laptop. An iPad for iPad stuff. And an iPhone. I'm not a "fanboy" but it's nice and easy and everything just works.
