LinkedIn.
Yup… I’m on it (albeit a bit begrudgingly) as it’s easily the place I get the most useless, needy, and totally inappropriate requests (no, not those kind of inappropriate requests, but still.)
You see there’s a right way to do relationship marketing.
And then there’s the “LinkedIn Way” which is quite frankly… BRUTAL!
And that’s the reason I’m rarely ever on that platform.
Here’s how it almost always goes:
- I login to Linkedin
- I open the new contact requests
- I approve some
- I immediately get a series of spam messages with some kind of request (hire me, buy from me, give me something, etc)
- I then delete the messages and the people who sent them
- I log off LinkedIn vowing to never return (until next time…)
- Wash, rinse, repeat
Brutal!
Does this spamming strategy on LinkedIn work?
It must work sometimes after all it keeps happening…
But at what cost?
And the very least I delete the person and move on.
And at the worst, I remember them and if I see them around again (it’s a small world this internet thingy) I’m unlikely to trust, refer, or do business with them. That first impression wasn’t a whole lotta fun after all.
Most important, they’ve shown their main priority is not me… but them.
That’s just bad marketing.
