The terms sales and marketing often get thrown together and are often used interchangeably. But they’re actually 2 very different business functions with very different strategies, objectives, and criteria.
But while sales and marketing are very different things, they’re also both very important, so in this episode I’m going to cover the differences between sales and marketing and ultimately decide which one is more important to your business.
Let´s dive in!
Hi, I’m Adam Erhart Marketing Strategist
What this means is that it’s my job to figure out the exact mental triggers, messages, and psychological “buttons” to push in your market that will allow you to become irresistible to your clients and customers. When you do this you get to: 1) Attract more (and better) clients and customers, 2) Make more sales and increase your revenue (without feeling “salesy“), 3) And grow your business… without needing to become a workaholic or dying of stress in the process.
Before tactics and tools can work, the single most important thing is to get your business's overall marketing strategy right.
This one page marketing cheatsheet will help.
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