Alright let’s talk marketing objectives. Specifically, the best marketing strategies for both B2B and B2C businesses and the battle between brand awareness campaigns and lead generation campaigns.
Two of my favorite marketing objectives but also two completely different campaigns, with one being the clear winner in B2B marketing campaigns and the other being the best choice for B2C marketing campaigns.
The brand awareness people say lead generations is too “salesy” and destroys the brand’s reputation.
And the lead gen people say brand awareness ads are useless and don’t provide a positive return on investment.
So which one is right?
Is brand awareness the better marketing objective… Or is lead generation the best choice for your business.
I’ll give you my exact thoughts at the end, but first, let’s dive into each of these 2 marketing objectives a little more. All that and more inside the video.
