Lowering your prices is a race to the bottom where everybody loses, but that doesn’t mean you should just give up and throw in the towel every time a competitor lowers their prices trying to take away market share… Especially the customer who ends up having to deal with a lower quality product or service.
The key then is beating your competition without needing to lower your prices so you can win the price war once and for all.
And that’s what this video is all about.
Hi, I’m Adam Erhart Marketing Strategist
What this means is that it’s my job to figure out the exact mental triggers, messages, and psychological “buttons” to push in your market that will allow you to become irresistible to your clients and customers. When you do this you get to: 1) Attract more (and better) clients and customers, 2) Make more sales and increase your revenue (without feeling “salesy“), 3) And grow your business… without needing to become a workaholic or dying of stress in the process.
Before tactics and tools can work, the single most important thing is to get your business's overall marketing strategy right.
This one page marketing cheatsheet will help.
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