I’m not a big basketball guy (I was always more into hockey and football)…
Prefer to listen? Check out the podcast: [smart_track_player url=”http://traffic.libsyn.com/modernmarketingminute/Marketing_Strategy_and_Consistency.mp3″ ]
But I do know and respect the man, the myth, and the legend… Michael Jordan.
Arguably the greatest basketball player to ever play the game (please don’t respond with “LeBron is better”… because again… I’m not a big basketball guy)
Anyway…
I’m gonna butcher this quote badly but basically, Michael said something vaguely along the lines of (and I’m kinda paraphrasing):
“you can practice for 8 hours a day but if your technique is off you’re just going to be getting consistently worse“
Regardless of the exact words the concept remains the same.
Doing the right things consistently brings you consistently better results.
Doing the wrong things consistently brings you consistently bad results.
Which makes it crucial that your technique (ie strategy) is solid BEFORE deploying that social media advertising campaign, that webinar, or that new funnel.
Otherwise, all the fancy schmancy tactics, tools, and “hacks” (oh how I hate that word) won’t do anything but expedite your losses.
The beauty of the age we live in is that things move FAST!
This means when you’ve got a winning market, offer, and message combo you can ramp things up in 6 months where before it may have taken you 6 years.
It also means if you’ve got a losing offer, market, and message combo you can burn your house to the ground faster than I can say… supercalifragilisticexpialidocious.
Strategy first (something I preach here)
Always.
Seriously…
Strategy first.
