7 Skills Digital Marketers Ignore (That Could Make Them MILLIONS)
Are you tired of hearing that you need to "leverage" Chat GPT, hustle harder on social media, or jump on the latest get-rich-quick trends like dropshipping or NFTs to become a successful digital marketer?
While everyone else is chasing the shiny, trendy new things or trying to generate "passive income" without doing any real work, let's focus on the timeless skills that will make you money in any economy, regardless of the trends, and can't be automated by AI.
The Power of Storyselling
"Let me tell you a story" - six of the most powerful words in the English language that immediately grab our attention. People like to think they make decisions logically, but that's not the case. Stories allow you to bypass the critical part of your customers' brain and reach their emotions. They also make your brand message more memorable and effective.
You can turn almost anything into a story using a simple three-part structure:
- The problem: Introduce the challenge your character (yourself or a customer) is facing.
- The journey: Share what your character experienced, learned, or overcame along the way.
- The solution: Reveal the outcome and how things are better now.
Tick, Click, and Stick - Understanding Your Customers
Customers buy when they feel understood, so your main job is to understand their "Miracles" (hopes, dreams, wants, and desires) and "Miseries" (fears, pains, and problems). By knowing what makes your customers tick, you can tailor your marketing strategies for maximum effectiveness and keep them loyal to your brand.
Here are some psychological marketing hot buttons you can press:
- Social Proof: Show customer reviews, testimonials, and endorsements.
- Scarcity: Create urgency with limited availability or time-sensitive offers.
- Reciprocity: Offer free samples, bonuses, or special treatment to create a sense of obligation.
- Consistency: Maintain a consistent brand image, messaging, and customer experience.
- Anchoring: Display a higher original price before showing the discounted price.
A Picture is Worth 1000 Words - Data Visualization
Data is a gold mine, but only if you can visualize it effectively. Data visualization turns complex spreadsheets and numbers into eye-catching, easily digestible visual charts and graphs, helping you make strategic decisions.
I Spy With My Little Eye - Competitive Analysis
By monitoring your competitors' strategies and tactics through Competitive Analysis, you can identify gaps in the market, differentiate your brand, and stay ahead of industry trends.
Money Making Machine - Conversion Rate Optimization (CRO)
Improving your website's conversion rate is essential for maximizing sales and leads. CRO is the process of understanding user behavior, running tests, and making data-backed improvements. Focus on increasing your conversion rate before investing in driving more traffic to your site.
Content Multiplication
Creating a single long-form piece of content, or Pillar Post, can be repurposed into multiple shorter Posts and Pieces for different platforms, maximizing your reach without breaking the bank.
Marketing Automation & AI
Marketing automation and AI can save you time, handle repetitive tasks, and improve the quality of your work. Examples include funnel automation, predictive algorithms, and AI content creation tools like ChatGPT.
By mastering these underestimated digital marketing skills, you'll set yourself up for success in any economy and stand out from the crowd chasing the latest trends.
Here's a link to the full video: 7 Skills Digital Marketers Ignore (That Could Make Them MILLIONS)
