If you give a mouse a cookie

When I was a kid my mom used to read me and my brother a book called "If You Give A Mouse A Cookie".

Maybe you've heard of it before?

If not, let me assure you... It's a gripping page turner!

Here's the plot copy and pasted from Wikipedia that will bring you up to speed in about 30 seconds:

"A boy gives a cookie to a mouse. The mouse asks for a glass of milk. He then requests a straw (to drink the milk), a mirror (to avoid a milk moustache), nail scissors (to trim his hair in the mirror), and a broom (to sweep up his hair trimmings). Next he wants to take a nap, have a story read to him, draw a picture, and hang the drawing on the refrigerator. Looking at the refrigerator makes him thirsty, so the mouse asks for a glass of milk. The circle is complete when he wants a cookie to go with it." - Wikipedia 

Originally published in 1985, this book is now a TV series... and my kids love it too. 

But that's not what this email is about. At least not entirely. 

Rather, this email is about the importance of SEQUENCE in your marketing.

Of having one thing lead to another. Logically. Strategically. Sequentially.

In the case of our mouse friend it's the logical progression from cookie to milk to straw to mirror to nail scissors to broom, and on it goes...

If this were a business, every item would be another opportunity to serve and to sell. 

This benefits both the mouse client but also the business who will be rewarded financially for delivering these products and services to the market.

(...how far down the rabbit hole you want to go with product line expansion is a whole other story for another day)

The key here though is to be strategic. Not just with your products and services (like in the example above) but also in the entire customer journey.

From first introduction right through to them becoming a happy, paying, loyal customer. The kind that loves you, loves what you do, and wants to tell everyone about just how great you are.

The bad news is most fail to achieve this by creating "transactional" and short-term thinking marketing rather than prioritizing connection, trust, and building a relationship that positions you as a trusted advisor.

The solution?

Create a STRATEGIC (there's that word again) customer journey.

One that meets them where they are, takes them by the hand, and guides them to where they want to be (Fun Fact: That is the basis and principle behind my Everlaunch™ method, but more on that another day)

For now though, here's what's next. 

I've just put together a new page to help get you from where you are right now to where you want to go in the most efficient way possible. 

IF you are a business owner or entrepreneur who wants to make more sales, get more clients and customers, and grow your business, you will find something here to help you achieve your goals even faster: https://www.adamerharttraining.com/programs

Talk soon,

Adam "has cookies" Erhart